First thing’s first. Babyonce has entered the world and her name is Blue.
More importantly, it’s January, which of course means it’s time for everyone to start thinking spring. Spring ad campaigns, that is. While Saskia de Brauw and Joan Smalls get their fitness on while dangling from a bridge in head-to-toe Chanel and Natasha Poly does her best modern day pin-up girl look for Proenza Schouler, it’s seeing Jil Sander’s spring collection in shadowy print that’s got me gushing.
Who would have thought that all those lady-like suits, paisley dresses and checkered gingham pants Raf Simons sent down the runway this fall could make us scream for our mamas in fear? Because you know there’s an axe murderer hiding behind that sinister staircase waiting to grab the always-busy Natasha Poly and chop her into a million pieces. And Daria Strokous looks so beautifully freaked out from behind that broken window that it’s obvious something really really awful is about to happen. Cue scary music now.
Photographer Willy Vanderperre does an excellent job at shrouding the scene in mystery while still letting the clothes speak for themselves. The 40s silhouettes scream glamour, contrasting with the gruesome foreboding that oozes from the shadows. It’s fashion taken straight out of an old Hollywood thriller. Don’t you love it when designers translate runway looks into unexpected contexts?
Check out more images from the campaign at Design Scene, and be sure to watch the full spring 2012 runway show here: