Year of the Dragon…and Louis Vuitton

The folks over at Louis Vuitton are so excited about the year of the dragon that they made this celebratory video.

My first thought after watching this was to head down to Chinatown and buy a bunch of LV knockoffs. But then I realized I’d be that girl carrying around a fake Louis Vuitton bag and no one wants to be that girl.

But pretty soon people won’t even care about having fancy logos. So says Antoine Arnault, the mega rich heir of LVMH himself, in an interview with the Telegaph:

“We are going to enter an era in which logo and ostentation is going to be less successful…People are going to want more quality, and less ostentation. Especially in a world in economic crisis: you don’t want to be seen with evidently expensive products. Just something that is beautiful.”

Happy Lunar New Year!

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About Kathryn

Journalist, velvet enthusiast.
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